• Mastering the art of storytelling. Nothing sticks, inspires or goes viral like a great story. Stories are key to strengthening our changing cultures.
  • Telling a good story is hard work; it is as much about timing as narrative and it takes practice.


2014 New Zealand Examples

Inspiring Stories, Wellington

Inspiring Stories is a nationwide non-profit with the vision to see every young New Zealander unleash their potential to change the world. The Trust supports young people on a journey from inspiration to action to solve problems in their communities, with 5,000 participants involved so far. Initiatives include the weekend-long event, Festival for the Future, and the summer accelerator programme, Live the Dream, which develops young social entrepreneurs and their ventures.

Kōrero pūrākau in the classroom

Careers New Zealand’s website provides career education resources and ideas for the classroom. Holding Kōrero Pūrākau (myths and legends) classroom workshops implement Māori culture in a meaningful way. Using narrative in this way can help students to explore life themes, such as decision making, courage and commitment.



2014 International Examples

Cognitive Edge, UK

Cognitive edge uses narrative to make employees feel more engaged, improving how employees interact with each other as well as with management, increasing productivity and employee satisfaction. It also increases the ability to attract talent through new concepts such as crowdsourcing.