attract

  • Hard infrastructure includes public good assets and natural resource assets that exist in the environment.
  • Highlighting the quality of physical infrastructure enhances the value proposition to potential talent. If good infrastructure, such as quality schools, hospitals, housing and walking tracks is not obvious, this may become an obstacle to attracting talent.
  • Organisations, communities, and councils need to work together to determine what is important to the specific talent they want to attract.
2014 New Zealand Examples

Hastings District Council

In March 2013 the Hastings District was accredited as a World Health Organisation Safe Community. The accreditation places Hastings on an international register of safe communities, promoting their community internationally.

Free Wi-Fi

Auckland, Dunedin and Wellington now provide free internet access in their city centres, allowing both tourists and locals to stay connected. It also promotes city services, by providing easy access to bus timetables and maps as well as recommendations for places to eat and shop.

 

 

2014 International Examples

FasTrack, Denver

In an effort to attract talent, Denver undertook ‘FasTrack’ – a one billion dollar upgrade of the city’s rail system. FasTrack has seen Denver’s inner-city population grow to 65,000 and is now ranked second by the Brookings Foundation in the United States for attracting young people to the city.

Vornado, Crystal City ,Washington D.C

In Crystal City, Vornado is developing an unused inner-city building into 250 apartments, designed specifically for those working in the tech industry. The development aims to encourage co-working and collaboration and attract young talent to the city.

City of Boston, United States

In Boston citizens are able to use a digital application on the council website to register issues with the city; for example, streets that need repairing and pot holes.